Make a Confect catalog for Meta

Create a customized Confect catalog for Meta

Table of Contents

1. Add a design into the catalog2. Generate the catalog3. Preview the images (optional)4. Set up best practices4.1. Design variants4.2. Formats

Once you have created your first design in Confect, it’s time to apply it to all your products automatically so you’re ready to import it into Meta and start running better Catalog Ad campaigns.

Once you set up a catalog in Confect, you can easily update the design, schedule different campaign designs, and reap many more benefits of eliminating bottlenecks in paid social content production.

But first, we need to create your first Meta catalog in Confect. So let’s get started.


1. Add a design into the catalog

The “Catalogs” tab is where all your catalogs (and their respective URLs) will be stored and can be edited.

This being your first catalog, the tab will be empty. Click “Add channel” next to the Meta option to get started.

Next, proceed with a 1080x1080p catalog and select the design.


2. Generate the catalog

The catalog now has a design selected and is ready to be generated.

If you wish, at this step, you may click:

  • "Add rule" to give certain products a different design (read more)
  • "Add variant" to add more design options into a single catalog (read more)

Adding rules or variants is not required for the catalog to function, and can be edited later.

Once ready, press "Save" and then "Generate catalog"


3. Preview the images (optional)

Optionally, go into the “Inspect” tab.

This is where you can preview what your live catalog ads will look like, and see your catalog with custom designs for the first time.

You can also use the filter on the left side to only preview certain products. Using this filter will not impact the finished URL or change anything, but only determine what you see in “Inspect”.

Congratulations! Your catalog is now ready to be imported into Meta Commerce Manager.


4. Set up best practices

A Confect catalog for Meta can handle more than one design, and more than one resolution at the same time.

To get the most out of Confect, we highly recommend setting up the following functions:

4.1. Design variants

Best practices 🚀
Design variants allow you to run multiple designs at the same time in Meta, using just a single catalog. This helps you:
- Try multiple designs to optimise performance.
- Tailor the design to an audience or campaign.
- Easily switch the catalog creative directly in Meta.

Click here to see the guide

4.2. Formats

Best practices 🚀
Formats let you export each design in a 1:1, 4:5, and 9:16 aspect ratio to Meta, and automatically have your ads use the best image in each placement. This helps you:
- Create a native-looking 9:16 experience in Stories and Reels.
- Capture more space by using a 4:5 design in feeds.
- Avoid unnecessary image cropping and white space.

Click here to see the guide