Use multiple design variants on Facebook
Change design variants on the ad level to use different templatesTable of Contents
1. Add the variants in Confect2. Go to the ad level in Facebook3. Switch the design variantWith Confect, you easily change the catalog design based on the ad - making it possible to use multiple designs with just one product catalog.
Design variants let you use multiple different designs in Meta at the same time - with just one catalog.
Useful for:
- A/B testing and comparing designs.
- Running multiple designs at the same time.
- Creating product set-specific designs.
- Using different designs for different audiences.
This means you can use a "POPULAR design" in a Facebook ad showcasing only your most popular products, and a "SALE design" for an ad with only discounted products; while still using your always-on primary design for all the items in your catalog.
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There are a lot of use cases for this that can improve your performance, and you can find examples of that right here.
Changing the design of your ads is very easy and can be done in just 3 steps:
1. Add the variants in Confect
Inside Confect you need to setup your new design variant first.
This is done by going to "Catalogs" in Confect, and finding the specific catalog you are using on Facebook.
When you have your catalog, you can go and edit it, giving you the option to add or edit your design variants.
Add a new variant, select the design, and eventually give it a name (so you can remember which to use).
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Make sure that both the Confect Catalog and the data source inside Facebook Commerce Manager are updated.
2. Go to the ad level in Facebook
When your variant is created, you need to find the ad in your Facebook Ads Manager that you want to change the design for.
Find the ad and go into edit mode.
Make sure that you have the Confect Chrome plugin installed, your Business Manager connected via the Confect integration, and that the ad is using your product catalog.
3. Switch the design variant
In the Ad setup of your Facebook Ad, you should have a "Confect Options" section. Here, you can click on the dropdown and select which design variant to use.
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Make sure that the ad is published and not in draft mode when doing this. If an error occurs, the plugin should tell you how to fix it in a popup.
Both Confect and Facebook need to have the catalog updated, so if the changes don't occur, make sure that both the Confect catalog and the Facebook catalog are 100% updated.
You can make up to 20 different design variants, giving you many new use cases for your catalog ads.
You can either A/B test different designs against each other or utilize more use cases for better performance.