Connect Confect to Meta

After you’ve created your first design and Confect catalog, the next step is to import them into your Facebook Commerce Manager so that you can start using the customizable designs instead of white-background packshots.

Summary:

The way you should connect Confect to Meta depends on your Commerce Manager. There are 2 types of catalogs: Data file or Partner platform.

- Data file catalogs: You will replace the feed URL in your Meta catalog with the one from Confect.
- Partner platform catalogs: You will add a Supplementary feed into your Meta catalog, directly from Confect, to override the original images.

This guide will walk you through the Facebook Commerce Manager to ensure that your new creatives replace the old packshots without losing any valuable optimization data.

Useful tip 💡
You can find a follow-along guide inside your Meta catalog. This gives you a tailored process, depending on whether you have a Data file or Partner (Shopify) catalog.

Data File Catalogs:

If your catalog uses a Data file, Confect will edit and replace the current source.

A common question is whether this resets the catalog; the answer is no - all optimisation is stored in the catalog itself, not in the data source. Also, reverting back to your original setup is as easy as editing the data file again, and putting your original feed URL back.

1. Copy the Confect feed URL

The catalog URL provided by Confect will update automatically if there are any changes in your data source, such as price or availability, and if you decide to change the design - and update this in Meta.

The first step is to go to "Catalogs" inside Confect.

Here, you have to click your "Meta" catalog and click on "I'm not using Shopify" to see the step-by-step guide and get the new feed URL.

If you wish to follow this article (instead of the in-app version), you can click through to step #4 and copy the URL.

2. Go to your Commerce Manager

If you're managing multiple company accounts, ensure you have the correct business selected in the top-left corner of the screen.

First, go to your Commerce Manager. You can find this through "All tools" and then "Commerce Manager"

This is where you can see all the catalogs being used for this business.

Scroll down to "Catalogs" and select the catalog you want to replace if you have more than one.

Important ⚠️
It is key to connect Confect to your existing main catalog in Meta. Creating and using multiple catalogs leads to worse performance.

Do not create a new Meta catalog at this step, which would lead to a loss of learning data.

Meta will also warn you that creating a new catalog leads to a lower return on ad spend and a higher cost per result.

3. Change the feed URL

Inside the Commerce Manager for the right business and catalog, click on "Data sources", in the left-hand menu. Here, you'll replace the main feed in your catalog.

The Confect feed substitutes the original feed - all your information and products will still be regularly updated, including price changes, availability, or any adjustments to the design (no learning data is lost by doing this).

Click on the Data File and go into its "Settings".

Now, scroll down to find the original feed.

It is important that the URL is added as a "Replace schedule" - simply click "Edit" and replace the URL.

Lastly, click "Save".

You've now finished connecting your custom designs to your Meta Commerce Manager. 🙌
Please allow some time for the images to be downloaded by your catalog.

Partner Platform (Shopify) Catalogs:

If your catalog uses an integration (called "partner platform" in Meta, see image below), like most Shopify shops do, Confect will be added as a "Supplementary feed", which you can do automatically in just a few clicks directly from Confect.

1. Connect your Meta catalog

Inside Confect, in the catalog tab, open your newly created Meta catalog.

Here, click "I'm using Shopify" to start the implementation.

Once our system searches your Meta account for available catalogs, select the one you're actively using in ads, and press "Connect catalog".

This doesn't reset any learnings and only takes one click to revert if you choose to uninstall Confect.

2. Configure sources in Meta

Lastly, click "Open in Meta" inside the in-app pop up.

Here, you must press "Configure sources" (top right corner) and prioritize the new Confect feed for "Image" and "Additional image link".

This makes sure that the Confect designs will be used in ads instead of the original images.

You've now finished connecting your custom designs to your Meta Commerce Manager. 🙌
Please allow some time for the images to be downloaded by your catalog.

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