Connect your catalog to Facebook

After you’ve created your first design and Confect catalog, the next step will be to import this into your Facebook Commerce Manager to start using the customizable designs, instead of white-background packshots.

This guide will take you through the Facebook Commerce Manager to make sure your new creatives replace the old packshots without losing any valuable optimization data.

Connect your new catalog to Facebook

The catalog URL provided by Confect will update automatically if there are any changes in your data source, such as price or availability, and also if you decide to change the design.

It is key to connect Confect to your existing main catalog in Meta. Creating and using multiple catalogs leads to worse performance.

Meta recommends always using a single catalog as well:

1. Copy your Confect catalog URL

The first step is to enter “Catalogs” inside Confect. Here, you have to click on the catalog you want to use (if you've created multiple) and click “Copy Feed URL”.

Through this URL, Confect will push all the designs and all product information to your Commerce Manager.

2. Go to your Commerce Manager catalog

First, go to your Ad Manager, either through the business.facebook.com link or any way you prefer.

Make sure you have the correct business selected at the top-left of the screen if you are managing more than one company account.

Click on the “All tools” menu, and click “Commerce Manager”. This is where you can see all the catalogs being used for this business.

Scroll down to “Catalogs” and select the catalog you want to replace in case you have more than one.

3. Change the data source for the catalog

If you're using Shopify or other platform partners in Meta, go to section 3.1. of this guide.

Inside the Commerce Manager for the right business and catalog, click on “Data sources”.

Click on the “Data feed” this catalog is currently using.

Go into “Settings”.

Click on the menu in “Replace schedule” (on the right side) and select “Edit”.

Now, delete the current URL in the “URL” field, and paste in the Confect catalog URL you’ve copied in the first step.

We recommend you set the “Frequency and time” to “Hourly”.

Leave the username and password empty and click “Save”.

3.1. Shopify and other platforms catalogs

If your catalog uses an integration (called "partner platform" in Facebook), like most Shopify shops do, there will be no URL in the data source for you to replace.

In that case, add the Confect URL as a "Supplementary feed" inside the catalog.

Here, just click "Add supplementary feed" and go through the steps that Facebook will show.

4. Preview your Facebook catalog

To get the images to update right now, click on “Request update now” under “Schedules”, and wait for the changes to load.

Depending on the number of products, this may take anywhere from 2 to 20 minutes.

Go into “Items” and preview all your new, custom images. All the product information will be the same as in the data source you’ve entered into Confect.

Anytime you’d like to adjust the design, you can do this directly inside Confect, without changing the URL in Facebook Manager.

Congrats! You’re now ready to start running much better, and eye-catching Catalog Ad campaigns.