Change the design based on rules

Assign templates based on product filters, or schedule future campaigns.

Table of Contents

1. Decide on which designs to use2. Open the catalog settings3. Add the design rules3.1. Product information rules3.2. Scheduled rules3. Save the catalog4. Preview the output

Design rules allow you to filter and create conditions for which designs should be used for specific products or a certain period.

 You can choose to do this based on product fields or a schedule.

Summary:
 With design rules, you can create conditions based on product information for when should a certain design be used.

Most used for:
- Items on sale or new releases.
- Using a different design for different categories (product sets).
- Highlighting certain key products (i.e. special bestseller design).
- Automatically scheduling campaign designs (i.e. for Black Friday).

1. Decide on which designs to use

Before setting up the design rules, the first step is to decide what new design you want certain products to switch to. This can be based on any available product field, or a schedule. 

Common examples:

  • Sale design,
  • New release design,
  • Bestseller design,
  • Specific category design (product sets),
  • Time-sensitive campaign design (i.e. Black Friday)

When you’ve decided on the design rules, create the designs.

2. Open the catalog settings

Go into "Catalogs" and click on the catalog you're using.

Then, click "Edit" in the top-right corner.

3. Add the design rules

3.1. Product information rules

  • Click "Add rule"
  • Select the design
  • Click "Edit filter"
  • Choose the product information you are creating the rule for
  • Press "Apply"

3.2. Scheduled rules

A scheduled design rule is very similar to a product filter rule, but will change the design based on a date and time; great for time-sensitive campaigns.

⚠️ IMPORTANT Remember to set your time zone under "Settings > Account" when using a schedule.
  • Click "Add rule"
  • Select the design
  • Click "Add schedule"
  • Select the period of time you are creating the rule for
  • Press "Apply"

    • 3. Save the catalog

    Once you've added the desired or multiple rules, click "Save" in the top right.

    Design rules follow a hierarchy, so the ones on top take priority over the ones below them - if a product matches the rule, it gets the correct design, and the rest of the products continue down to the next rules (you can change their order by clicking the up or down arrows).

    In the below example, we've used:

    1. A design for products on sale, during December
    2. A design for the rest of products (not on sale), during December
    3. A "fallback" evergreen design

    4. Preview the output

    The designs will update automatically once every hour, but if you’d like to see your new changes now, go to the "Information" tab in the catalog and click on the "↻" icon.

    Wait for the new images to render and preview the creatives in "Inspect".