There are many interesting details about your products other than the image that your data feed includes and that you can start showing in your Catalog Ad designs.
Confect lets you add "Product fields" into text layers and display any product information that is located inside your data source.
Also, you can change the font, color, size, and position of the information to fit your brand and creative perfectly.
Let’s get into how it’s done.
The first step is to add a new text layer, inside which the information will show and change from product to product.
Once you have a new text layer, delete the example text, click on the "Product" dropdown menu, and select the product information you want to show.
Inside the "Product" dropdown, you can add these price options:
Price (the current price)
Original price (the price before a discount if the product is on sale)
Savings (the difference between "price" and "original price")
Savings in percentages
Savings in currency
When adding these, a pop-up window will appear where you can adjust the formatting. This includes the number of decimals, whether there should be a currency symbol, and a few other settings.
You can also add dynamic text inside your design to highlight other relevant information.
This includes all the required information from your data source, as well as optional details such as custom labels.
This includes:
Name (required)
Product ID (required)
Brand (optional)
Category (optional)
Description (optional)
Custom label (optional): Here, you can add whatever information you wish. You can have up to 5 custom labels (custom_label_0-4).
In these options, depending on the product field, the pop-up window will allow you to adjust the formatting, be it in uppercase or lowercase letters, as well as limit the number of words.
Combining "product fields" and manually written text in a single text layer is also possible.
The "product fields" will, of course, change based on the product displayed, while the manual text will remain the same. This allows for some practical use cases.
For example:
$[[OriginalPrice]] before, now only $[[Price]]
Only [[Price]]$! Discount of [[Savings]]%
Made by [[Brand]]
"Product fields" can be formatted in the same way as any manually written text.
Highlight the text by clicking and dragging your mouse over it and choose your desired format. You can, for example, change the font, size, and color, make the text italic, bold, underlined, or strikethrough.
These relatively simple functions will let you create some beautiful-looking ads that provide information directly relevant to the product you’re advertising.