Adding product information to designs dynamically
Include relevant, product-specific information in your creativesTable of Contents
Adding product information dynamicallyAdding price dynamicallyAdding other information dynamicallyCombining dynamic and manual textFormatting dynamic informationThere are many more interesting details about your products than the image itself, that your product feed likely includes, and that you can start showing off in your Dynamic Product Ad designs.
The Confect design editor allows you to add “Product fields” into text layers and display virtually any product information that is located inside your feed.
Additionally, you get full creative control over this, so you can change the font, color, size and position of the information to fit your brand and creative perfectly.
Let’s get into how it’s done.
Adding product information dynamically
The first step is to add a new text layer, inside which the information of your choice will be displayed, and will change from product to product.
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Once you have a new text layer, you can delete the example text, click on the “Product fields” dropdown menu and select the product information you want to show.
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Adding price dynamically
Inside the “Product fields” dropdown, you can include these price options:
Price (the current price of the product)
Original price (the price before a discount, if the product is on sale)
Savings (the difference between “price” and “original price”)
Savings in percentages
Savings in currency
When adding these, a pop-up window will appear, where you can adjust how the information should be displayed. This includes the number of decimals, whether there should be a currency symbol, and a number of other settings.
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Adding other information dynamically
You can also add dynamic text information inside your creative to highlight other relevant information for the buyer.
This includes all the required information from your feed, as well as optional details such as custom product labels, in which you can include any information you wish.
This includes:
Name (required in the feed)
Product ID (required in the feed)
Brand (optional)
Category (optional)
Description (optional)
Availability (optional)
Custom label (optional): Here you can add whatever information you wish. You can have up to 5 custom labels in your feed (custom_label_0-4)
In these options, depending on the product field, the pop-up window will allow you to adjust how the information should be displayed, be it in uppercase or lowercase letters, as well as limit the number of words.
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Combining dynamic and manual text
It is also possible to combine “product fields” and manually written text in a single text layer.
The “product fields” will of course change based on the product displayed, while the manual text will remain the same. This allows for some practical use cases.
For example:
$[[OriginalPrice]] before, now only $[[Price]]
Only [[Price]]$! Discount of [[Savings]]%
Made by [[Brand]]
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Formatting dynamic information
“Product fields” can be formatted in the same way as any manually written text.
Simply highlight the text by clicking and dragging your mouse over it and select your desired format. You can for example change the font, size, color, make the text italic, bold, underlined, or strikethrough.
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These relatively simple functions will let you create some beautiful looking ads that provide information directly relevant to the product you’re advertising.