Use "Adapt to Placement" formats

Have the aspect ratio automatically adjust to the Meta placement

Table of Contents

1. Enable different formats2. Add the designs for new formatsHow to edit a responsive design3. Save and refresh the catalog4. Turn this on in the ads

How to access this feature:
A Pro or Global tier subscription is required to create a catalog with multiple resolutions in Confect. You can change your current plan in Settings > Billing.

Meta recently launched an update called "Adapt to Placement", which allows for designs in multiple formats (aspect ratios), adjusting to fit each placement perfectly.

So you can have a designated 1:1 feed design, a 9:16 story design, and a 4:5 feed design all in your catalog images - making sure your ad looks the best in each placement - no more cropping or white space.

Each of your design variants can now hold up to 3 formats.


1. Enable different formats

Useful tip 💡

Older Meta catalogs can be upgraded in Confect to support "Adapt to Placement" - so you don't need to change your Meta setup.
Get in touch with us in the live chat to have your catalog upgraded.

New Meta catalogs can support "Adapt to Placement" since being created in Confect.

The first step is to go into your Meta catalog and click "Edit".

Inside this page, click the gear icon in the top right and go into the "Formats" tab - here, you can choose which formats you wish to use (1:1 is mandatory; 4:5 and 9:16 are optional).


2. Add the designs for new formats

Once you enable multiple formats, you'll notice that each design inside the catalog will now show options for each format.

Click on the format you want to add (i.e., 9:16), then click on the design area to "Add Format".

The system will automatically pre-generate the format for you based on the 1:1 - make any adjustments you want and click "Save" in the top right.

Important ⚠️
All the design variants in your catalog must have the formats assigned. You will not be able to save the catalog until you do.
If you, for example, use three variants, you'll have to repeat the steps below for all three.

Useful tip: You can archive variants you're not using and restore them later when needed.


How to edit a responsive design

Useful tip 💡

Always make sure your Story design has all important elements inside the safe zone. You can do so by using our 9:16 Safe Zone templates.

A responsive design is "multiple formats in one design " - meaning these formats share the same design layers.

If you want to, for example, hide a Media in 9:16

  1. Set the "Opacity" option to 0% for the Media in the 9:16
  2. Set the "Opacity" option to 100% for the Media in the 1:1

(if you remove the layer from the 9:16, it will also be removed from the 1:1).

In the example below, we make it so the logo is visible in the 1:1 and 4:5, but is hidden in the 9:16.

You may also choose to use different elements in different formats.

This is done by creating two versions and controlling their visibility through the "Opacity" option.

If you want to, for example, include a different text in the 9:16

  1. The layer "Text (1x1 + 4x5)" has 100% opacity in the 1:1 & 4:5; and 0% opacity in the 9:16
  2. The layer "Text (9x16)" has 0% opacity in the 1:1 & 4:5; and 100% opacity in the 9:16


3. Save and refresh the catalog

Once every single variant in your catalog has the formats added, you may click "Save" in the top right corner.

You can refresh the catalog manually in Confect, followed by Meta, or wait for a few hours to guarantee that Meta has downloaded and processed the new formats.


4. Turn this on in the ads

The last step to adaptive Catalog Ads is to go into your ads and enable "Adapt to Placement" under "Advantage+ creative" (do not enable any other Advantage+ creative options).

Save this, and publish your ad.

It is up to you whether you want to enable this for all your catalog ads or just a select few.