Integrate a video catalog feed to Facebook

Implement your product-level video URL into a Facebook catalog

Table of Contents

Step-by-step implentation guideCreate the video catalog and copy the URLAdd the URL into your Commerce Manager catalogUsing product-level videos in ads

Once you have created your first video template and catalog in Confect, you will have to connect this new URL into your Facebook catalog to start running product level videos.

Confect video catalogs are "supplementary", meaning they don't include all the product details, but only a link to the product video, and the item's ID.

Because of this, you should keep your current, standard catalog URL inside "Data feeds" and add the new video catalog URL into "Supplementary feeds".

For catalogs using a Shopify or WooCommerce integration:
Even though you currently have the standard catalog URL added as a "Supplementary feed", you should keep it as is and add the video catalog URL as a second "Supplementary feed" - this is the intended method.

Step-by-step implentation guide

Create the video catalog and copy the URL

To do this, follow the same steps as you did for your standard catalog using images, but instead of selecting "Facebook" as the platform, select "Facebook Video Feed".

Make sure to pick the video template you've made, save, and generate the catalog.

Important if you have over 30.000 items
As of now, Meta limits the number of product-level videos to 30.000. If you have more than 30.000 items in your catalog, we recommend choosing only a few categories when creating the catalog in Confect (in "Products"), instead of using all items by default.

Lastly, copy the link.

Add the URL into your Commerce Manager catalog

Open up the catalog you're using for advertising and go into the "Data sources" page.

Here, click "Add supplementary feed", go through the steps and paste in your video catalog URL from Confect.

Also, make sure to link this supplementary feed to the main feed in the catalog.

Using product-level videos in ads

Since your catalog now includes both videos and images, you will need to specify which one you want to use on the ad level.

This is controlled inside the Confect plugin's dropdown.

Simply choose "Video Catalog Ad" from the dropdown, same as when switching variants.

If you want to A/B test videos against images: Simply create 2 ads in separate ad sets; making sure to switch one to a video, while keeping the other on an image.

If you have more than 30.000 items:
If you, in the previous step, had to limit the number of products in the video catalog URL, also make sure to create and apply a Facebook product set on the ad level.
I.e. if you chose to only include "category=shoes" in the URL, create the same product set inside the catalog (Catalogue -> Sets) and select it on the ad-level for this video ad you're creating.

Congratulations!

You're ahead of the curve; ready to run catalog product-level videos