Explore new creative possibilities

Tailor your catalog ad's message to your audiences by unlocking different motivators

Not everyone buys for the same reason. One shopper is won over by a discount, the next by seeing 2,000 five-star reviews, another by a countdown that says the deal ends tonight.

Run a single message and you only reach the slice of your audience that responds to it.

The best-performing catalog ads run several motivator angles side by side: a price-focused design, a social-proof design, an urgency design, and more, all from the same product feed. Meta then serves each shopper the angle most likely to land for them. More angles means more chances to win the click.

That is exactly how the Meta Andromeda algorithm is built - matching the creative to the user. Click here to read our Ultimate guide to Meta Ads in 2026.

Pick a few use cases that fit your brand and run them together.

Drive urgency & action

Give shoppers a reason to buy now, not later.

Highlight the offer

Make the savings impossible to miss.

Build trust & desire

Give shoppers the confidence and the pull to choose you.