Create catalog ad designs with the AI Design Agent

The AI design agent helps build your catalog ad designs for you. You tell it what you want, it assembles the design in the Confect editor, and your product data fills in automatically.

These are not AI-generated images. The agent doesn’t generate a picture of an ad. It builds a real Confect design out of editable elements: your product images, texts, and shapes, exactly as you would build it yourself, only faster. Your ads show real product photos from your catalog, so there’s no AI-image label and no risk of your ads being flagged as AI content.

Recreate ads with AI

There are multiple ways to start using our AI Design Agent.

In summary:

• Recreate your own static ads, or even catalog ads from other brands
• Use the AI to make adjustments to your existing templates
• Create brand new tailored layouts using the AI

#1 Turn your static ads into catalog templates

If you already have a static ad that performs well, you can turn it into a catalog design that works for every product.

1. Click New design in the top right inside the Designs tab
2. Select an existing ad from your Meta ad library
3. The AI recreates it as a catalog design

For the best possible results: Choose an ad that fits your product feed and available images - the AI can only use the assets present on your products.

• If your catalog only has one image per product -> recreate single-image ads
• If your catalog has multiple images per product -> you can recreate multi-image ads

#2 Recreate other catalog ads

Found a catalog ad you love, from a competitor live in the feed, from the Catalog Ad of the Week, or a case study?

When creating a new design in Designs > New design, you can upload a screenshot and have the design recreated. And if you've filled out your Brand Guidelines, this will generally result in a template that is essentially ready-to-use in just a few clicks.

The AI builds a similar design in your account, using your products and your brand guidelines.

To make this easy for you, we've even added "Recreate with Confect" in our content (i.e. at the bottom of this article), and using our plugin, you can even click on ads you see live in the desktop feed, or Meta's Ad Library, to have the layouts recreated in your account.

#3 Edit a design you already have

Any design in your account can be edited with the AI - just click the "Design Agent" button and prompt the AI with your desired changes.

A simple use case could for example be duplicating your existing design, opening the duplicate, and prompting "Turn this into a Black Friday design"

#4 Start from a blank design and prompt

The Design Agent can even build a design from you completely from scratch.

It helps if, before doing this, you have provided details about your brand image to the AI inside your account (see the section "Define brand guidelines (recommended)" to find out how).

The AI may ask you a few clarifying questions - just answer one by one, and a design will be built right before your eyes.

Finish the design and Save

AI designs aren’t locked to only being editable through the AI Agent. You can switch between manual editing and the design agent at any point.

At this point, you can continue prompting the AI with your desired changes, i.e.:

• "Turn this into a Black Friday design"
• "Add a text highlighting the new collection"
• "Replace the product name with the product category",...

Or you can switch to manual edits, i.e.:

• Change the size of the logo
• Make the font a bit bigger or smaller
• Or move an element a little

Think of it as the AI doing 95% of the work, and you doing the last touches. Once it looks right, save it and put it to work in your catalog.

Define brand guidelines (optional)

The AI makes better designs when it knows your brand. Even though this step is purely optional, we highly recommend that you set your guidelines, and every design it builds will follow them.

Find these inside Assets > Brand Guidelines.

You can add:

• Logos
• Brand fonts
• Brand colours
• Example ads that fit your brand
• A short brand description
• Ad preferences, such as “never show the price” or “always use white text”

The more specific you are, the less you’ll need to correct afterwards. A preference like “text is always dark green, never black” saves you a manual fix on every design.

👇 Try it now 👇

Just click on one of the below images to have it drafted in your account.

💡 There are currently no usage limitations on this feature, so experiment with recreating different designs. Remember, you can always touch up details like colours and fonts, in case the recreated example doesn't match your brand specifications.

Do not feel limited by the example's industry - when recreated, the template will use your own products and information. The same layout used by an electronics brand can easily be adopted by a furniture retailer, or a fashion company.

Packshots (background removed)

Lifestyle and models (with background)